Sunday, June 28, 2009

What History Does Air Have Left?


I hope you do not mind the history of Nike Air Max but it is something that must be said. Nike introduced its Air Cushioning Technology in 1979. By embedding Air Cushioning in the midsoles of its running shoes, it changed the way athletes approached and reacted to athletic performance forever. Eight years later, as Nike continued to bring the latest scientific discoveries to footwear design, the Nike Air component became larger – meaning greater cushioning and comfort – and was made visible for the first time in the Air Max shoe: now athletes could see as well as feel the benefits of Nike Air. Many Nike Air products were developed since then and many of them grew to become icons on and off the track.


Now that is straight from SneakerNews.com but it cannot be said better. The first visible air unit to be produced on a sneaker was placed on the Air Max (87) 1. The Shoe most popular for its white/red and white/blue colorway and most importantly because the shoe was the protege of famous Air Jordan designer Tinker Hatfield. Next was the Air Max Light, followed by the Air Max 90 (Inrared), The Air Max BW (Persian), Air Max 180 (ultramarine), 95 (Neon) and the elongated air unit, Air Max 97. Missing maybe 2 or 3 other shoes from this list, That is The History of the Nike Air Max. Now does it become actual history if it is brought back to life year after year? So shouldn't this mean the famous classic 90's colorways become more Retro than actually Original......? For a shoe to remain a classic I believe it has to be a shoe that has forever been a struggle to obtain from its first release to even its next retro. This was true about the Infrared colorway used on the Air Max 90, and the neon colorway used on the 95. Both colorways have gone from classic to hyped in the last 4 years, since the release of the actual History Of Air Package. The one shoe I thought I would never see retrod again was the Wmns white/blue Air Max 1. This shoe along with the Original White/Red are dropping over Europe and the States as a quickstrike this July. SMH.




{JETpacked}

Monday, June 1, 2009

Footlocker Advertising

“It’s A Sneaker Thing"



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